Email is still the preferred method of contact for most people. Personally, I like to receive information from companies and brands that I know and trust. If I purchase a product, I also like to be kept up to speed with changes and updates for that product. If you sell a product, an open line of communication with your customers keeps them in your sales funnel for future purchases or upgrades.
If you have not started collecting email addresses of your customers, you should start doing that. It is extremely easy to get customer data into an email list, even if you have to do it manually. Most ecommerce platforms integrate with email marketing platforms such as Mailchimp. You should even be giving those who are not yet customers a way to get updates from you. It’s easy to allow them to sign up through a simple signup form on your website.
5 Email Marketing Tips for Sellers
- Arm your customers with knowledge: These days, people want to be knowledgable about the things they care about. If they purchased one of your products, make it easy for them to stay informed about that product. You can send followup emails to them after the purchase of your product and occasionally send out tips or best practice emails on using your product. Giving people information helps customers understand your product and fine new ways to use it. This makes for a happy customer who continues to use the products they purchased from you and refer others to do the same.
- Be consistent: Send out scheduled emails. Each month, send out an email that provides some information about your products, updates them on new products and gives them a special offer for purchasing something new. If you don’t have anything new, you can give your customers discounts that they can share with their friends. Figure out a way to add value to the customer experience and include that in your emails.
- Refer other products: Does your product pair well with a product from another company? Share that with your customers. Let them know what results in the best experience from them. Cross promotion can work well between two companies. Customers love to know how to get the most out of their experience. Don’t be afraid to help them do that.
- Give them inspiration: This goes along with arming your customers with knowledge and referring other products. Companies use social networks like Pinterest to provide inspiration to potential customers that get them excited about using their products. You can do this in your email marketing campaign by including some suggestions on how to better integrate your product into the customers life.
- Always add value: As long as you are adding value, you will always win. I am a firm believer in giving away 80% of what I know so that I can focus on being paid well for that 20%. Sharing best practices and other information I have obtained over the years with others is what has helped me grow my business. People love to receive valuable information by email. It makes it easy for them to read it when they have time and it is also very easy for them to forward to someone else they think might find it interesting as well.
Even though most would have assumed that email would be dead by 2015 it is alive and well. We still prefer email over other methods of receiving information. Good information is always shared because we want to be the resourceful one who shares information with others. Value will always win.
If you are interested in getting started, you can sign up for a free account with Mailchimp. At the time of writing this, they are allowing you to have 1000 email addresses in your list before you have to start paying for an account. That means that getting started doesn’t cost you a thing.
Use this link to sign up for a free Mailchimp account today: http://eepurl.com/qcvVL