Cowboy Up Country Cookin’ is a small, husband-and-wife-owned barbecue restaurant in Somers, Montana, near the north shore of Flathead Lake. It’s the kind of place people seek out for the food — run by two people who’d much rather be cooking than fussing with a website.
Case Study · BBQ Restaurant
A simple website that keeps a Somers BBQ joint busy.
Cowboy Up Country Cookin' is a husband-and-wife barbecue spot in Somers, Montana — off the beaten path, but worth the trip. They didn't need anything fancy: just a clean website for their menu and hours, tied to their Google Business Profile, that they never have to worry about.
Husband-and-wife BBQ · Somers, Montana
2021
website launched — and kept current every season since.
The client
Great barbecue, a little off the beaten path.
The challenge
Be easy to find. Keep it simple.
When we first met, the goal was refreshingly straightforward: a simple website showing the menu and hours, connected to their Google Business Profile so hungry locals and travelers could find them. Nothing they’d have to learn to run, and nothing that would get in the way of actually making barbecue.
For a small restaurant off the main road, being easy to find — and keeping the basics accurate — matters more than anything flashy.
What we did
Right-sized, and looked after ever since.
We built exactly what they needed — then kept it current.
STEP 01
Built a simple menu-and-hours website (2021)
We designed a clean, fast website focused on what matters to their customers: the menu, the hours, and how to find them. No clutter, no complexity.
STEP 02
Connected it to their Google Business Profile
We tied the site to their Google Business Profile so the restaurant shows up when people search for barbecue around Somers and Flathead Lake.
STEP 03
Seasonal updates, whenever they need them
Every season, when the menu or hours change, we make the updates for them — so the site is always accurate and they never have to touch it.
STEP 04
Google Business Profile & reviews
We've consulted on their Google Business Profile and helped them earn reviews — the trust signals that turn a search into a visit.
The result
Off the beaten path — and busy doing what they love.
Despite being tucked away off the main road, Cowboy Up’s website and Google Business Profile draw more than enough business to keep them busy. The owners get to focus on the barbecue, knowing the basics are handled and their place is easy to find.
It’s proof that small businesses don’t need a big, complicated marketing machine. They need the right things, done well, and kept up over time.
Shared with permission.
Services used
What went into this project.
Website Design
A clean, fast menu-and-hours site built to do one job well.
Learn more →Google Business Profile
Connected and optimized so locals and travelers find them.
Learn more →Ongoing Care
Seasonal menu and hours updates, handled for them.
Your turn
Book a Digital Strategy Call →Need a simple site that just works?
Book a free Digital Strategy Call. Whether you're a small local spot or just want the basics done right, we'll help you get found without the complexity — whether or not you work with us.
15 minutes, no pressureRight-sized for your businessClear next steps you can keep