Jerad Hill is a creator, educator, and photographer with an audience of more than 260,000 subscribers across YouTube and Substack. He publishes across three sites — jeradhill.com, jeradhillphoto.com, and techwithjerad.com — where his writing and videos live together.
Case Study · Personal Brand
Three sites, one brand — building authority Jerad owns.
Jerad Hill's audience of 260,000+ across YouTube and Substack grew up under separate channel names — and three mismatched websites. We unified them into one clean, professional brand on a custom theme built to turn that social reach into authority he actually owns.
Creator · Educator · Photographer · 260,000+ across YouTube & Substack
3 sites
unified under one brand and one custom theme.
The build
One creator, three sites, one name.
The challenge
Three mismatched sites — and content stuck on rented platforms.
Jerad’s channels grew up under their own individual names, each with its own look. Now that they’re all connected to his name, those mismatched designs no longer fit — he needed a single, professional identity across all three sites.
There was a bigger opportunity underneath the redesign, too. AI models and search increasingly pull from YouTube and social platforms to build their knowledge — but that authority lives on platforms Jerad doesn’t own. The goal: spread his content onto his own websites and build authority he controls, not just authority he rents.
What we did
One brand, one theme, built to own the authority.
We unified the design and built the tools to keep it simple.
STEP 01
Unified three sites under one brand
We designed a single, clean, professional identity and applied it consistently across jeradhill.com, jeradhillphoto.com, and techwithjerad.com — so everything finally looks like it belongs to one person.
STEP 02
A content strategy built to own authority
We focused on spreading Jerad's content onto his own sites, so the authority AI and search are learning from points back to properties he controls — not just YouTube and social.
STEP 03
A custom theme for all three sites
We built a custom WordPress theme shared across the sites, keeping them consistent and dramatically simpler to maintain.
STEP 04
A simple site settings page
We added a straightforward settings page so each site's title, menus, and calls to action can be updated without touching code.
STEP 05
A Umami analytics dashboard widget
Jerad uses Umami Analytics, so we built a custom dashboard widget that surfaces his latest numbers right inside the WordPress backend — no jumping between tools.
The result
A cohesive brand — and a foundation for owned authority.
Jerad’s three sites now share one clean, professional identity that matches the name behind them. A shared custom theme keeps them consistent, a simple settings page makes each one easy to manage, and a built-in Umami dashboard puts the numbers a glance away.
Most importantly, his content now has a home he owns — a foundation for building authority on his own sites, not just the platforms he rents.
What went into it
Design and custom development.
Website Design
Three sites unified under one clean, professional brand system.
Learn more →Custom Theme Development
A shared custom WordPress theme so all three sites stay consistent and simple to manage.
Custom Settings Page
A simple admin page to update each site's title, menus, and calls to action — no code.
Umami Analytics Dashboard
A custom WordPress dashboard widget showing live analytics without leaving the site.
Content Strategy
A plan to build authority on owned sites — not just rented social platforms.
Learn more →Your turn
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