Marketing insights for small businesses.
Practical, education-first marketing — SEO, email, content, and the systems that tie them together.
5 Communication Failures That Cost Nonprofits Donors and Volunteers (And How to Fix Them)
Last year, I attended the annual fundraiser for a nonprofit I’ve supported for several years. I walked into that event expecting the usual energy and excitement;…
5 Ways Local Service Businesses Can Use AI to Win More Customers (And Keep Them Coming Back)
After attending Search Marketing Expo Advanced earlier this month, I’ve been flooded with questions my clients about one topic: artificial intelligence. The feedback from my recap…
3 Website Changes That Actually Drive More Customers
Your website is often the first impression potential customers have of your business. In today’s mobile-first world, that first impression happens on a smartphone screen while…
SMX Advanced 2025 Recap: What Small Businesses Need to Know About the Future of SEO
SMX Advanced 2025 marked the first in-person SMX conference since early 2020, and it was worth the wait. Held in Boston, the event brought together some…
Tourism SEO: How to Rank #1 When Customers Search From 1,000 Miles Away
How to Rank for Non-Local Travelers Planning Trips to Your Destination In the competitive world of tourism, having a strong online presence isn’t just helpful—it’s essential…
5 Powerful Ways Small Businesses Can Stand Out on Social Media in 2025
In today’s fast-paced digital landscape, social media continues to evolve at lightning speed. For small businesses and local organizations, keeping up with these changes while maintaining…
5 Proven Strategies to Increase Your Google Business Reviews
Why Google Reviews Matter for Your Small Business Google reviews have become a cornerstone of local business success in today’s digital marketplace. When potential customers search…
How to Build a Winning Local SEO Strategy: Expert Guide for Service Businesses
I’m constantly amazed by how many service businesses offer exceptional work yet remain virtually invisible online. The truth is striking – 98% of customers now turn…
5 Powerful Ways to Re-engage Your Small Business Customers
Are you leaving money on the table by neglecting your existing customers? As a small business growth consultant, I’m consistently amazed by the lack of follow-up…
5 Essential Email Marketing Automations That Drive Business Growth
In today’s digital landscape, effective email marketing automation isn’t just a nice-to-have—it’s essential for small businesses looking to nurture relationships and drive revenue growth. At Hill…
The Power of a Clean Email List: Why Less Is More in Email Marketing
Here’s an email marketing truth many businesses overlook: maintaining a pristine email subscriber list is just as crucial as growing it. Working with hundreds of local…
Beyond the Push: Rebuilding Trust in Social Media Marketing
In today’s digital marketplace, we’re facing a significant disconnect between how businesses use social media and what consumers actually want. Recent data highlights this gap in…