Marketing your business online is getting more challenging. Never before has the landscape of the online marketing platform changed so fast and so drastically. Though I am writing this article about challenges we are facing in 2017, there are even more nuanced challenges creeping up almost daily. Each individual market faces its own unique set of challenges. In this article, I will take a cruising altitude approach to what I have been experiencing as online marketing challenges this year. We …
4 Ways to Improve Your Website Effectiveness
Small businesses are really starting to recognize the importance of their online presence. The many conversations I have had over the last year have shown that people now get it and understand the need for digital marketing in their business, even if they don’t fully understand it. However, it’s not just about having a website for your business. Most companies have a website and that website is not getting the job done. Most small business websites are no better than …
Why Managed WordPress Services are Important
WordPress now powers over 25% of the web. That is a huge amount of websites running WordPress. Back when WordPress was the new kid on the block, you didn’t have much to worry about. These days, WordPress websites are at a high risk of being hacked. Just how I used to use the argument that the Mac is safer than Windows, all good things come to an end. WordPress itself is still very safe if kept updated with the latest …
Remove post_status Spam Posts from WordPress
One of our clients with an outdated WordPress website was notified by Google that their website may have been hacked. There were some pages that Google was reporting that could be spam. Looking in the backend of WordPress, we did not find any spam posts. However, one thing stuck out to me as odd. When viewing all posts in the WordPress backend, it said there were 168,030 posts but only 13 of them were published. It also only displayed 13 …
How to show up in Google Local Search
Google is moving toward providing the best results for it’s users and that means improving local search. When a user searches for something local, they often use the local search results. In this video, we discuss how to show up in Google Local Search and quickly discuss Google Home Services.
How to show up in Google Maps
Google is doing a lot of work on Google Maps and it is becoming more of an important feature of Google. Your business needs to show up and rank well in Google Maps. In this video, we discuss how to show up in Google Maps.
When should I start paying for ads?
When should I start paying for ads? This is a common question I get from our clients and my response is changing lately. These days, Google wants us to pay to show up well in search. In this video, I discuss the topic.
Why isn’t my website ranking well in Google?
Your website needs to show up on the first page of Google search results or it may not be seen at all. In this video we take a look at some of the requirements your website needs to rank well in Google.
Getting Started with Pay Per Click Retargeting
A discussion on what Retargeting is and how it is used within a Pay Per Click Marketing Campaign.
WordPress Website Design with Hill Media Group
A discussion on WordPress and why at Hill Media Group we build websites on the WordPress platform.