Getting noticed online is getting harder but for those who are consistent, it gets easier with time. Over the years I have had long periods of consistency followed by dry spells. I have a modest following on most of my social media channels. My goal this year is to grow my online presence by consistently producing quality content. I came up with these 5 ways to Grow Your Online Presence. Grow Your Online Presence Determine Your Message: It is easy …
How to Post to your Google My Business Listing
Earlier this summer Google rolled out a new feature for Google My Business Listings called Posts. This new feature allows local businesses with Google My Business Listings to post updates to their listing that will show up in the listing callout in Google Search. This not only allows you to provide more information to those searching for your business but it also makes your listing stand out more. We have been testing this new feature with a few of our …
Top 5 Reasons to Convert Your Facebook Profile to a Business Page
Over the years Facebook has added a lot of resources for businesses and organizations to use to market their products and services. The Facebook page of a business can be a powerful tool to market to customers and provide validity that the business exists and is legitimate. In the past, businesses would use a personal Facebook page to market because they used their existing friend network they already had. Someone would start out by marketing their business on their personal …
Top 5 Online Marketing Challenges in 2017
Marketing your business online is getting more challenging. Never before has the landscape of the online marketing platform changed so fast and so drastically. Though I am writing this article about challenges we are facing in 2017, there are even more nuanced challenges creeping up almost daily. Each individual market faces its own unique set of challenges. In this article, I will take a cruising altitude approach to what I have been experiencing as online marketing challenges this year. We …
4 Ways to Improve Your Website Effectiveness
Small businesses are really starting to recognize the importance of their online presence. The many conversations I have had over the last year have shown that people now get it and understand the need for digital marketing in their business, even if they don’t fully understand it. However, it’s not just about having a website for your business. Most companies have a website and that website is not getting the job done. Most small business websites are no better than …
Why Managed WordPress Services are Important
WordPress now powers over 25% of the web. That is a huge amount of websites running WordPress. Back when WordPress was the new kid on the block, you didn’t have much to worry about. These days, WordPress websites are at a high risk of being hacked. Just how I used to use the argument that the Mac is safer than Windows, all good things come to an end. WordPress itself is still very safe if kept updated with the latest …
Remove post_status Spam Posts from WordPress
One of our clients with an outdated WordPress website was notified by Google that their website may have been hacked. There were some pages that Google was reporting that could be spam. Looking in the backend of WordPress, we did not find any spam posts. However, one thing stuck out to me as odd. When viewing all posts in the WordPress backend, it said there were 168,030 posts but only 13 of them were published. It also only displayed 13 …
How to show up in Google Local Search
Google is moving toward providing the best results for it’s users and that means improving local search. When a user searches for something local, they often use the local search results. In this video, we discuss how to show up in Google Local Search and quickly discuss Google Home Services.
How to show up in Google Maps
Google is doing a lot of work on Google Maps and it is becoming more of an important feature of Google. Your business needs to show up and rank well in Google Maps. In this video, we discuss how to show up in Google Maps.
When should I start paying for ads?
When should I start paying for ads? This is a common question I get from our clients and my response is changing lately. These days, Google wants us to pay to show up well in search. In this video, I discuss the topic.