El Dorado Pools designs and builds pools for homeowners, based in Turlock, California. For a contractor, the website is where a homeowner decides whether to trust you with a major investment — so showing the quality of the work, and being found in the first place, matters enormously.
Case Study · Pool Contractor
How El Dorado Pools broke out of a small town and onto page 1 across the region.
El Dorado Pools does beautiful work, but a small-town address was capping their reach. We redesigned their site, captured ground and aerial drone visuals, and used SEO and content to expand them from Turlock to page 1 across neighboring cities.
Pool contractor · Turlock, California · Serving the region
Page 1
in Modesto, Atwater & neighboring cities — far beyond their small hometown of Turlock.
The client
Pool builders homeowners can trust.
The challenge
Great work, stuck in a small market.
El Dorado is based in Turlock, a smaller town, and they were struggling to rank in search beyond that immediate area. Homeowners in nearby, larger communities who were looking for a pool contractor simply weren’t finding them.
For a business whose customers come from across the region, being invisible outside one small town was a real ceiling on growth.
What we did
A dynamic site — and reach far beyond Turlock.
We rebuilt the experience and expanded their search footprint city by city.
STEP 01
Redesigned their website
We redesigned El Dorado's site into a dynamic experience built for homeowners researching pool contractors — clean, visual, and built to convert.
STEP 02
Captured ground and aerial drone visuals
We shot new ground-level and aerial drone photography and video, capturing the full scale and quality of their pools from every angle.
STEP 03
Built a dynamic project gallery
We turned those visuals into a project gallery that lets homeowners see real, finished work — the single most persuasive thing a pool contractor can show.
STEP 04
Expanded reach with SEO and content
Using SEO best practices and content marketing, we expanded their search footprint from Turlock to neighboring communities — earning page-one rankings in Modesto, Atwater, and beyond.
STEP 05
Ongoing content to hold rankings
We continue to keep their content fresh and updated, maintaining the improved rankings rather than letting them slip.
STEP 06
Google Business Profile upkeep
We help keep their Google Business Profile maintained and up to date for strong local visibility.
The result
From one small town to page 1 across the region.
El Dorado expanded their reach substantially — from the small town of Turlock to page-one rankings in Modesto, Atwater, and other neighboring communities. Homeowners across the region now find them, and a dynamic site with ground and aerial drone visuals shows them exactly why El Dorado is worth hiring.
With content kept current and their Google Business Profile maintained, those hard-won rankings keep holding.
Results shared with permission. Outcomes vary by market and competition.
Photography
Ground and aerial, from every angle.
Ground-level and drone photography that shows the full scale and quality of their pools.
Finished backyard pool
Project
Aerial drone view
Aerial
Pool at dusk
Twilight
Aerial drone view
Aerial
Outdoor living space
Hardscape
Outdoor living space
Hardscape
Water Features
Hardscape
Aerial drone view
Aerial
Video
The video behind their homepage.
We produced a video that plays in the background of their homepage hero — motion that makes the first impression dynamic and eye-catching.
Services used
What went into this project.
Website Design
A dynamic redesign built for homeowners researching pool contractors.
Learn more →SEO
Expanded reach from Turlock to page 1 across neighboring cities.
Learn more →Content Marketing
Content that earned and now maintains regional rankings.
Learn more →Commercial Photography
Ground and aerial drone photography for the project gallery.
Learn more →Video Production
A dynamic background video for their homepage hero.
Learn more →Google Business Profile
Maintained and kept up to date for local visibility.
Learn more →Your turn
Book a Digital Strategy Call →Stuck ranking in just one town?
Book a free Digital Strategy Call. If your business is invisible outside your immediate area, we'll map how to expand your reach into the communities that matter — whether or not you work with us.
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