Your website needs to show up on the first page of Google search results or it may not be seen at all. In this video we take a look at some of the requirements your website needs to rank well in Google.
A discussion on what Retargeting is and how it is used within a Pay Per Click Marketing Campaign.
A discussion on WordPress and why at Hill Media Group we build websites on the WordPress platform.
Communicating with your customers or potential customers is key in a world where there are many messages being directed at consumers, even our competitors. In this video, I discuss the importance of email list building and email marketing.
Information about your company, products and services need to be available regardless of the device someone is using to find you. Responsive website design allows your website to conform to the size of the device that is being used to view your content. Whether someone is using an iPhone or a desktop with a large screen, you want a potential customer to be able to access the information they are expecting to see easily.
The ROI on traditional forms of marketing is plummeting. Print, radio, tv and even word of mouth marketing is not as effective as it once was. In the video below, I discuss what Pay Per Click Advertising is and why you might use it to drive traffic to your product or website.
It is getting near impossible to rank in Google search by just having a website alone. Producing quality content to help potential customers better understand your industry, products and services can not only help you rank better in search engines but can also help set you apart as a professional on the topic.
Late last year Facebook announced video ads. I am sure you have noticed that video has exploded onto Facebook. By my estimates, almost 40% of posts to Facebook have to do with video. As a marketer that was frustrated with what Facebook was doing to those of us with business Facebook pages, I was excited to give video ads a try. I own and operate Hill Media Group, but I am also a photographer who has photographed a lot of …
At 6pm on January 23rd, dozens of programmers converged upon downtown Turlock to take part in the first annual “Valley Hackathon.” This was my first Hackathon and I really had no idea what to expect. Some of the most talented programmers teamed up in groups of four or less to create something from nothing that they would have to display in front of judges just 24 hours later. To start with nothing and have a working piece of software within …
Email is still the preferred method of contact for most people. Personally, I like to receive information from companies and brands that I know and trust. If I purchase a product, I also like to be kept up to speed with changes and updates for that product. If you sell a product, an open line of communication with your customers keeps them in your sales funnel for future purchases or upgrades. If you have not started collecting email addresses of …