Category: Email Marketing
Practical, education-first marketing — SEO, email, content, and the systems that tie them together.
5 Marketing Strategies to Maximize Your Home & Garden Showcase Booth
How local businesses can turn tradeshow visitors into qualified leads at the Flathead Building Association’s biggest event 2026 Home & Garden Showcase Presented by the Flathead…
The Real Reason Your Cold Emails Go Unanswered—And What to Do Next
Your inbox is a battleground. Right now, you’re probably sitting on 47 unread emails. Half of them are cold outreach from people you’ve never met, pitching…
The State of Small Business Marketing in 2025: What You Need to Know to Stay Competitive
The world of small business marketing has fundamentally changed. What worked even two years ago may be costing you opportunities today. If you’re feeling like marketing…
The Service Business Owner’s Guide to Winning the Holiday Season: 10 Strategies to Cut Through the Noise
How Local Service Businesses Can Leverage Black Friday Through New Year’s to Build Momentum That Lasts I just finished attending the Marketing Operators Digital Marketing Conference,…
Why Your Marketing Tools Are Working Against Each Other (And What to Do About It)
Last week, I had a conversation with a local restaurant owner that perfectly illustrates a problem I see with almost every small business I work with.…
Why Your Website Traffic Is Declining (And What to Do About It)
If you’ve noticed your website getting fewer clicks lately, you’re not imagining things. Recent research reveals a dramatic shift in how people interact with search results,…
5 Communication Failures That Cost Nonprofits Donors and Volunteers (And How to Fix Them)
Last year, I attended the annual fundraiser for a nonprofit I’ve supported for several years. I walked into that event expecting the usual energy and excitement;…
5 Ways Local Service Businesses Can Use AI to Win More Customers (And Keep Them Coming Back)
After attending Search Marketing Expo Advanced earlier this month, I’ve been flooded with questions my clients about one topic: artificial intelligence. The feedback from my recap…
5 Powerful Ways to Re-engage Your Small Business Customers
Are you leaving money on the table by neglecting your existing customers? As a small business growth consultant, I’m consistently amazed by the lack of follow-up…
5 Essential Email Marketing Automations That Drive Business Growth
In today’s digital landscape, effective email marketing automation isn’t just a nice-to-have—it’s essential for small businesses looking to nurture relationships and drive revenue growth. At Hill…
The Power of a Clean Email List: Why Less Is More in Email Marketing
Here’s an email marketing truth many businesses overlook: maintaining a pristine email subscriber list is just as crucial as growing it. Working with hundreds of local…