Category: Online Marketing
Practical, education-first marketing — SEO, email, content, and the systems that tie them together.
The Service Business Owner’s Guide to Winning the Holiday Season: 10 Strategies to Cut Through the Noise
How Local Service Businesses Can Leverage Black Friday Through New Year’s to Build Momentum That Lasts I just finished attending the Marketing Operators Digital Marketing Conference,…
Why Your Marketing Tools Are Working Against Each Other (And What to Do About It)
Last week, I had a conversation with a local restaurant owner that perfectly illustrates a problem I see with almost every small business I work with.…
Why Your Website Traffic Is Declining (And What to Do About It)
If you’ve noticed your website getting fewer clicks lately, you’re not imagining things. Recent research reveals a dramatic shift in how people interact with search results,…
Will AI Replace Digital Marketing Services? My Real-World Experiment
A question I get constantly from business owners is whether AI will eventually replace the services they provide. As someone who helps small businesses with digital…
5 Ways Local Service Businesses Can Use AI to Win More Customers (And Keep Them Coming Back)
After attending Search Marketing Expo Advanced earlier this month, I’ve been flooded with questions my clients about one topic: artificial intelligence. The feedback from my recap…
3 Website Changes That Actually Drive More Customers
Your website is often the first impression potential customers have of your business. In today’s mobile-first world, that first impression happens on a smartphone screen while…