The Irukandji jellyfish is native to the waters of Australia and is no larger than a cubic centimeter. The little creature is also highly venomous, and when inflicted with it’s stings, one would experience severe pain at various parts of the body (typically excruciating muscle cramps in the arms and legs, severe pain in the back and kidneys, a burning sensation of the skin and face), headaches, nausea, restlessness, sweating, vomiting, an increase in heart rate and blood pressure, and psychological phenomena such as the feeling of impending doom.
Dead links may not cause the same physical pain of our Australian water friend, but when unchecked, could cause the same mental anxiety. A dead link is a hyperlink, image, or contact form that leads to nowhere. Many times they will slip right under your radar. They will happen when you forget to check all of your links before blasting your new website, launching a new social campaign, or sharing your next YouTube viral-video. The anxiety kicks-in once you realize that you have had 1,000,000 ReTweets to nothing, and probably have missed your opportunity to reach new customers or fans.
Another pain of a mislinked item is that it will hurt your ranking on Google. As Google crawls your site they will not rank sites that have items that lead to nothing. Your legitimacy in the eyes of Google’s search bots will be shot and you’ll most likely never get your site to rank while on Google’s search engines. Just kidding, but seriously, go back and correct your links before your site suffers a metaphorical death.
Patience. Perseverance. And double checking everything you post, blast, tweet, share or broadcast are the secrets to avoiding dead links.
One more time..
Patience. Perseverance. And double checking everything you post, blast, tweet, share or broadcast are the secrets to avoiding dead links.
Or you can successfully save Princess Zelda and Link’s life would be spared.