“I’m on Facebook too much as it is, why do I need to create a page for my business?”
-A common misconception among many business owners
Social networking has grown much from its original intentions of sharing your meals, worries and joys of life through text, image or video. Now a company can develop its following, update customers, create a community and become a faithful resource to those seeking information.
Through the use of Facebook Ads or Twitter Ads, one can promote your pages to gain more Likes or Followers. Once you have your customers connected to your business through social networks, you can now keep them updated on your new items, new hours, special deals as well as any other exciting news you would want to share with them.
People, your current and future customers, are always searching for information on ‘how-to’ complete certain tasks. They are also searching for reliable information about certain products or reviews on new products that might benefit them. By being one of the resources they can turn to you will stand out in their mind next time they are grocery shopping, looking to partner with a new business, or seeking new avenues to grow their own business. Your dedicated and thorough posts of information, tips and conversation will keep your brand in the minds of many.
Don’t think that social networking is only for the young Justin Bieber fans, sleepless gamers or lazy nephews.
A hammer in the hand of an architect can construct a house, but in the hand of a toddler can cause some real damage. Make sure you put this tool of social networking into the hands of those who know what they’re doing.
