We consider SMX as a crucial tool to our success with Web Services. This year at SMX West we were asked to film content to be used in a new promo video. Over the course of the conference we met with several different speakers and attendees to have them tell us what sets SMX apart from other conferences. We also wanted to hear why they feel SMX is important to their staying up to date with what is going on in the industry. Along with photos that we took this year and past years, this video will help promote the conference to new attendees who are trying to decide if this conference is right for them. We also wanted to reach the decision makers at the companies who are trying to decide if they should spend the money to send their employees to an SMX conference.