Welcome to Q4 of 2020! The fact that we all made it here is, at some level, quite an accomplishment. I have some tips to share with you today that solve some significant issues businesses are currently facing right now. COVID changed the landscape for many of our businesses. On top of that, we were already struggling to keep the attention of our customers. We live in a time where merely mentioning something out loud will result in an ad …
5 Steps to Get Your Content Marketing Strategy Started
Creating a content marketing strategy. Sounds daunting. Creating a strategy of any kind can be overwhelming especially if it’s around a new topic. Most online marketers will suggest that you create a content marketing strategy but many small businesses and organizations never get started because marketers want to go big right out of the gate. A good content marketing strategy is reasonable to get started and scaleable. With that said, you will get different answers from just about everybody on …
Top 5 Online Marketing Challenges in 2017
Marketing your business online is getting more challenging. Never before has the landscape of the online marketing platform changed so fast and so drastically. Though I am writing this article about challenges we are facing in 2017, there are even more nuanced challenges creeping up almost daily. Each individual market faces its own unique set of challenges. In this article, I will take a cruising altitude approach to what I have been experiencing as online marketing challenges this year. We …
Email List Building and Email Marketing
Communicating with your customers or potential customers is key in a world where there are many messages being directed at consumers, even our competitors. In this video, I discuss the importance of email list building and email marketing.
Get Started with Google Adwords
The ROI on traditional forms of marketing is plummeting. Print, radio, tv and even word of mouth marketing is not as effective as it once was. In the video below, I discuss what Pay Per Click Advertising is and why you might use it to drive traffic to your product or website.
5 Email Marketing Tips for Sellers
Email is still the preferred method of contact for most people. Personally, I like to receive information from companies and brands that I know and trust. If I purchase a product, I also like to be kept up to speed with changes and updates for that product. If you sell a product, an open line of communication with your customers keeps them in your sales funnel for future purchases or upgrades. If you have not started collecting email addresses of …
Prepare Your Business for Black Friday
In the years past we have known the day after Thanksgiving as Black Friday. This is the day where shoppers leave the comfort of their own home before the sun rises to wait in lines with the hopes to get a discount. Over the last two years, businesses have seen less of a turn out on Black Friday due to online businesses starting discounts earlier. Black Friday has became Grey Friday, due to the diluted sales businesses are experiencing at …
Rise of the Marketing Technologist
The modern marketing landscape has changed drastically over the last 10 years. With the advent of the web overshadowing traditional media, technology continues to change the way we reach new customers. These days more people are spending time on their mobile devices connecting with others and researching answers to their questions. The decision making process for buying is different as well. As marketers, we must continue to adapt as our demographics change and find new interests. After having attended the …
Event: Growing Your Business with Google
http://youtu.be/VWCEijTVOdA Hill Media Group is proud to announce that we will be hosting a livestream of an exclusive one hour event. This topics include the following: Help small businesses succeed on the web Maximize your business online Work and win with an agency Join us for this exclusive Google event on May 21st! It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments, all we need is your company. Our experience with attending …
SEO is Still Sexy!
This video is a year old but it reminds us that good Search Engine Marketing is still possible and when done right can be sexy. As Volkswagen shows in this video. They were able to achieve pretty interesting results by using strategic SEO to get organic image placement in Google Images. Imaging what it would cost to get a full width image ad at the top of anything on Google? Volkswagen did it for free. Well, I am sure they …
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