Attract

Get found by the right customers before they've picked someone else.

New business, new market, or a presence that stopped keeping up. Attract is about being where your customers are already looking, with a first impression that makes contacting you the obvious next step.

Find out what's keeping customers from finding you →

bitterrootsp.com

Who this is for

Attract is for businesses that need more of the right people to know they exist.

You just opened. You’re expanding into a new town or a new service line. Your competitors show up on the first page and you don’t. Your website was built years ago and doesn’t look like the business you run today. People who would hire you in a heartbeat have never heard your name.

One caution up front. Attract is where every business wants to start, and it’s often not where the problem is. If you’re already getting inquiries and not enough of them are turning into customers, more visibility just makes an expensive problem bigger. We check that before we spend your money on traffic.

The friction at this stage

A prospect hears about you and looks you up. Here's what they find.

A website with no photos of your actual work. A phone number buried in a footer. A Google Business Profile with hours that are wrong and three photos from 2019. A Facebook page that hasn’t posted since spring. No way to tell what you charge, who you serve, or whether you’re still in business.

So they do the work. They dig. They call and leave a message. Or, more often, they go back to the search results and click the next name.

The customer shouldn’t have to prove you’re real. That’s your job.

The number we own

Attract

Metric

Qualified inquiries per month.

Friction we remove

Invisible in search, unclear first impression, nothing that shows your real work.

Who it’s for

New businesses, businesses entering a new market, businesses whose online presence hasn't kept up.

Why this number matters, in plain math

A landscaping company gets 20 inquiries a month. About 12 of them are the kind of job they actually want. They close 3 in 10 at an average of $2,500.

Double the qualified inquiries to 24 and nothing else changes. That’s 3 or 4 more jobs a month. Roughly $9,000 in monthly revenue, or over $100,000 a year, from being found by the right people.

The key word is qualified. More traffic isn't the goal. More of the right inquiries is.

What's included

Attract is the layer people see first. Every piece has one job: make the next step obvious.

A website that answers the first questions

Who you serve, what you do, what it costs (or how pricing works), what the work looks like, and how to reach you. Above the fold, on a phone, in under ten seconds. Anyone can generate a website now. What gets you chosen is whether it answers the questions a real customer is asking.

Real photos of your actual work

Stock photos tell a prospect you have nothing to show. Real photos of your crew, your shop, your finished jobs, and your team’s faces do more to build trust than any headline. Every Attract build includes a shot guide: the specific photos your site needs and how to capture them on a phone. We edit and select. If you’d rather have it shot professionally, we coordinate a photographer in your area. In the Flathead Valley, we shoot it ourselves.

Local search

Your Google Business Profile, your service area pages, and the content that gets you into local results and AI answers when someone asks for a business like yours nearby. This is slow and compounding. It’s also the highest-quality traffic you’ll ever get.

A social presence that looks alive

Not daily posting. A consistent rhythm on the one or two platforms your customers actually use, showing real work and real people.

Paid ads, when you're ready for them

Ads are a multiplier. They multiply whatever your website and follow-up do with a visitor. If those aren’t ready, ads waste money fast. When they are, ads are the quickest way to fill the gap while search catches up.

Services that power this stage

How it works

STEP 01

Diagnostic

We score all five stages of your customer journey and establish your baseline: current inquiries, where they come from, how many are qualified. If Attract isn't your real constraint, we'll tell you before you spend a dollar on visibility.

Start with the diagnostic →

STEP 02

Build the foundation

Website, photography, Google Business Profile, and the content that gets you found. Typically 60 to 90 days depending on scope.

STEP 03

Run it and report on it

Ongoing search, social, and ads where they fit, with a monthly report on qualified inquiries and where they came from.

The diagnostic fee is credited toward the engagement if you move forward.

Proof

What this looks like in practice

Attract

Red Eagle Aviation

Rebuilt the website
Ongoing SEO

Result

From invisible in search to first page for every service.

Read the case study →

Shared with permission.

A note on “just build me a website”

We build websites. It’s been the core of what we do for over twenty years.

But a website isn’t the goal. Getting found and getting contacted is the goal. A beautiful site nobody finds, or one that gets found and doesn’t answer the visitor’s first three questions, is a project, not a result. If what you need is a website, we’ll build you a good one. If what you need is more customers, we’ll start by making sure the website is the right fix.

Pricing

Clear prices, so you know what you're deciding on before the diagnostic tells you which stage needs it.

Setup

$3,500

Standard site up to 8 pages, shot guide and photo editing, Google Business Profile setup, local SEO baseline. Professional photography, video, additional pages, and Google Ads management are add-ons. Diagnostic fee credited toward setup.

Then choose how it runs

Systems

$449/month

Everything keeps running. Sequences fire, schedules send, reporting updates. Quarterly report and email support.

Managed

$899/month

Ongoing campaign and content production, monthly report on qualified inquiries and where they came from, monthly call. We're accountable for the number.

Twelve-month agreements on both plans. Add-ons priced separately.

Start with the diagnostic →

FAQ

Questions, answered honestly

Do I need a new website?

Sometimes. Often the existing site needs to answer better questions, load faster on a phone, and show real work. We'll tell you which after the diagnostic. Rebuilding when a rework would do is a waste of your money.

Should I be running ads?

Only if your website and follow-up are ready to convert the visitors. Ads amplify what's already working. If nothing is working yet, they amplify that too. We usually fix the foundation first, then turn ads on to fill the gap while search builds.

How long does SEO take?

Local search improvements can show in weeks for a business with a clean profile and a good site. Competitive markets and broader terms take months. It compounds, which is why it's worth starting before you feel like you need it.

Why does photography matter this much?

Because it's the fastest trust signal there is. A prospect looking at a real photo of your crew on a real job site knows you're legitimate before reading a word. Stock photos say the opposite. You don't need a professional shoot to get there. Most owners can produce what the site needs from our shot guide, and we handle the editing.

What does it cost?

Setup is $3,500 and the monthly plan is $449 or $899, depending on whether you want us running the systems or managing the outcome. Full pricing is above. The diagnostic comes first and is credited toward setup.

Next step

Find out why the right customers aren't finding you.

The diagnostic shows where you're invisible, what a qualified inquiry is worth to you, and what's realistic to change. If visibility isn't your real problem, you'll know that too.

Start with the diagnostic →