Will AI Replace Digital Marketing Services? My Real-World Experiment
A question I get constantly from business owners is whether AI will eventually replace the services they provide. As someone who helps small businesses with digital marketing, I wonder the same thing about my own work. With tools like Claude Artifacts making it possible to build functional tools in minutes, I decided to put AI […]
5 Communication Failures That Cost Nonprofits Donors and Volunteers (And How to Fix Them)
Last year, I attended the annual fundraiser for a nonprofit I’ve supported for several years. I walked into that event expecting the usual energy and excitement; stories of impact, updates on programs, and that feeling of being part of something meaningful. Instead, I left feeling disconnected and confused. The organization hadn’t sent a single email […]
5 Ways Local Service Businesses Can Use AI to Win More Customers (And Keep Them Coming Back)
After attending Search Marketing Expo Advanced earlier this month, I’ve been flooded with questions my clients about one topic: artificial intelligence. The feedback from my recap insights has been incredible, but the most common question I’m hearing is this: “How can my local business actually use AI without breaking the bank or becoming too technical?” […]
3 Website Changes That Actually Drive More Customers
Your website is often the first impression potential customers have of your business. In today’s mobile-first world, that first impression happens on a smartphone screen while someone is scrolling through search results, looking for a solution to their problem. Whether you’re a service-based business owner trying to attract local customers, an online retailer competing for […]
SMX Advanced 2025 Recap: What Small Businesses Need to Know About the Future of SEO
SMX Advanced 2025 marked the first in-person SMX conference since early 2020, and it was worth the wait. Held in Boston, the event brought together some of the sharpest minds in search marketing to discuss how AI, structured data, and user-centric strategies are shaping the next generation of SEO. For small businesses navigating the evolving […]
Tourism SEO: How to Rank #1 When Customers Search From 1,000 Miles Away
How to Rank for Non-Local Travelers Planning Trips to Your Destination In the competitive world of tourism, having a strong online presence isn’t just helpful—it’s essential for attracting visitors to your destination. This is especially true for businesses near popular attractions like Glacier National Park, where most of your potential customers are planning their trips […]
5 Powerful Ways Small Businesses Can Stand Out on Social Media in 2025
In today’s fast-paced digital landscape, social media continues to evolve at lightning speed. For small businesses and local organizations, keeping up with these changes while maintaining an authentic presence can feel overwhelming. Trends come and go in the blink of an eye, making it challenging to create content that resonates with your audience without appearing […]
5 Proven Strategies to Increase Your Google Business Reviews
Why Google Reviews Matter for Your Small Business Google reviews have become a cornerstone of local business success in today’s digital marketplace. When potential customers search for services in their area, Google prominently displays business listings complete with star ratings and review counts. These reviews serve a dual purpose: they help customers make informed decisions […]
How to Build a Winning Local SEO Strategy: Expert Guide for Service Businesses
I’m constantly amazed by how many service businesses offer exceptional work yet remain virtually invisible online. The truth is striking – 98% of customers now turn to the internet when looking for local service providers. I’ve watched businesses go from struggling to thriving simply by improving how they show up in local search results. The […]
5 Powerful Ways to Re-engage Your Small Business Customers
Are you leaving money on the table by neglecting your existing customers? As a small business growth consultant, I’m consistently amazed by the lack of follow-up from businesses I purchase from. Whether it’s my local coffee shop, restaurant, or barber, very few make the effort to re-engage me after my initial visit, which suggests they […]