Black Friday Operators Online: Marketing Breakout Session Recap
Deep-dive strategies from the tactical breakout sessions at the Marketing Operators Conference Following the main stage presentations at Black Friday Operators Online, the Marketing Breakout Session delivered granular, actionable tactics from brands executing at the highest level. Led by Connor Rowland and featuring insights from teams at Hexclad, Jones Road Beauty, and other leading e-commerce […]
Black Friday Operators Online Conference Recap: 15 Game-Changing Strategies from E-commerce’s Top Minds
Complete insights from the Marketing Operators Digital Marketing Conference on Black Friday Cyber Monday Success The Black Friday Operators Online conference (9ops.co/black-friday) brought together some of e-commerce’s sharpest minds for a rapid-fire masterclass in holiday marketing. With no slides and just five minutes each, 15 industry leaders shared their most powerful tactics for winning the […]
The Service Business Owner’s Guide to Winning the Holiday Season: 10 Strategies to Cut Through the Noise
How Local Service Businesses Can Leverage Black Friday Through New Year’s to Build Momentum That Lasts I just finished attending the Marketing Operators Digital Marketing Conference, where some of e-commerce’s sharpest minds, including leaders from ILIA Beauty, Tushy, Portland Leather, Grรผns, Ministry of Supply, Obvi, birddogs, SET ACTIVE, and Hexclad, shared their battle-tested strategies for […]
WordCamp US 2025: Insights from Portland on the Future of WordPress, AI, and Digital Marketing
After a decade-long hiatus from WordCamp events, I returned to WordCamp US 2025 in Portland with renewed purpose. As the founder of Hill Media Group, managing over 100 WordPress websites for small businesses and nonprofits, I wanted to reconnect with the community that has been central to my work since WordPress version 1.5 introduced themes […]
How to Dominate AI Search Results: The New SEO Strategy Small Businesses Can’t Ignore
The way customers find businesses is fundamentally changing. While most business owners are still focused on traditional Google rankings, a small group of smart entrepreneurs has discovered something remarkable: according to a study by SEMRush, customers coming from AI recommendations are worth 4.4 times more than regular Google clicks. This isn’t just a minor shift […]
Why Your Marketing Tools Are Working Against Each Other (And What to Do About It)
Last week, I had a conversation with a local restaurant owner that perfectly illustrates a problem I see with almost every small business I work with. Sarah runs a successful cafรฉ here in Montana, and when I asked her about her marketing setup, here’s what she told me: “Well, we use Square for payments, MailChimp […]
Why Your Website Traffic Is Declining (And What to Do About It)
If you’ve noticed your website getting fewer clicks lately, you’re not imagining things. Recent research reveals a dramatic shift in how people interact with search results, and it’s fundamentally changing the digital marketing landscape for small businesses. The Numbers Don’t Lie Multiple large-scale studies from 2025 paint a clear picture of what’s happening: Why This […]
The AI Search Revolution: How Local Businesses Can Dominate AI-Driven Discovery
The way customers discover local businesses is undergoing a fundamental transformation. Google’s aggressive push toward AI-driven search results, from AI Overviews to the new AI Mode, signals a seismic shift in how we need to think about local visibility. Meanwhile, ChatGPT’s browser mode and other AI platforms are creating new pathways for customer discovery that […]
Will AI Replace Digital Marketing Services? My Real-World Experiment
A question I get constantly from business owners is whether AI will eventually replace the services they provide. As someone who helps small businesses with digital marketing, I wonder the same thing about my own work. With tools like Claude Artifacts making it possible to build functional tools in minutes, I decided to put AI […]
5 Communication Failures That Cost Nonprofits Donors and Volunteers (And How to Fix Them)
Last year, I attended the annual fundraiser for a nonprofit I’ve supported for several years. I walked into that event expecting the usual energy and excitement; stories of impact, updates on programs, and that feeling of being part of something meaningful. Instead, I left feeling disconnected and confused. The organization hadn’t sent a single email […]