The Power of a Clean Email List: Why Less Is More in Email Marketing
Here’s an email marketing truth many businesses overlook: maintaining a pristine email subscriber list is just as crucial as growing it. Working with hundreds of local service businesses and online retailers, I’ve discovered that many owners feel emotionally attached to their subscriber count. They’ve worked hard to build that list and watching the numbers drop […]
Beyond the Push: Rebuilding Trust in Social Media Marketing
In today’s digital marketplace, we’re facing a significant disconnect between how businesses use social media and what consumers actually want. Recent data highlights this gap in stark terms, revealing why our current approach may be fundamentally flawed. The Discovery-Purchase Disconnect According to a November 2024 Coveo survey of 4,000 U.S. and U.K. adults, 73% of […]
The Evolution of Connection: Why Consumers Turn to Influencers
In today’s digital landscape, influencer marketing on social media has transformed from an experimental tactic to a cornerstone of brand strategy. But why are consumers increasingly drawn to these digital personalities? The answer lies in understanding how the traditional sales relationship has evolved over time. From Local Expert to Digital Guide The original “influencer” was […]