How to Build a Winning Local SEO Strategy: Expert Guide for Service Businesses
I’m constantly amazed by how many service businesses offer exceptional work yet remain virtually invisible online. The truth is striking – 98% of customers now turn to the internet when looking for local service providers. I’ve watched businesses go from struggling to thriving simply by improving how they show up in local search results. The […]
5 Powerful Ways to Re-engage Your Small Business Customers
Are you leaving money on the table by neglecting your existing customers? As a small business growth consultant, I’m consistently amazed by the lack of follow-up from businesses I purchase from. Whether it’s my local coffee shop, restaurant, or barber, very few make the effort to re-engage me after my initial visit, which suggests they […]
5 Essential Email Marketing Automations That Drive Business Growth
In today’s digital landscape, effective email marketing automation isn’t just a nice-to-have—it’s essential for small businesses looking to nurture relationships and drive revenue growth. At Hill Media Group, we believe in empowering small businesses with education-first strategies that deliver measurable results. Here’s our comprehensive guide to the five email marketing automations your business needs to […]
The Power of a Clean Email List: Why Less Is More in Email Marketing
Here’s an email marketing truth many businesses overlook: maintaining a pristine email subscriber list is just as crucial as growing it. Working with hundreds of local service businesses and online retailers, I’ve discovered that many owners feel emotionally attached to their subscriber count. They’ve worked hard to build that list and watching the numbers drop […]
Beyond the Push: Rebuilding Trust in Social Media Marketing
In today’s digital marketplace, we’re facing a significant disconnect between how businesses use social media and what consumers actually want. Recent data highlights this gap in stark terms, revealing why our current approach may be fundamentally flawed. The Discovery-Purchase Disconnect According to a November 2024 Coveo survey of 4,000 U.S. and U.K. adults, 73% of […]
The Evolution of Connection: Why Consumers Turn to Influencers
In today’s digital landscape, influencer marketing on social media has transformed from an experimental tactic to a cornerstone of brand strategy. But why are consumers increasingly drawn to these digital personalities? The answer lies in understanding how the traditional sales relationship has evolved over time. From Local Expert to Digital Guide The original “influencer” was […]