Facebook continues to set itself apart from other online marketing methods as a cost-effective and inexpensive way to reach new customers. In this video, I discuss 5 Facebook Marketing Trends you should look into in 2018. 5 Facebook Marketing Trends You Should Look Into Facebook Live: Facebook is pushing live video. They want to keep viewers from leaving Facebook. Nothing …
5 Marketing Trends to Consider in 2018
Effectively marketing your business is an ever-changing beast. Just when you get something dialed in it starts to lose its effectiveness. We are well into 2018 and there are some marketing trends that are just taking off and others that are more defined in their path. To rise above the noise, you need to stand out from your competition. In …
7 Ways You Are Ruining Your SEO
SEO is still a very important consideration when designing and creating content for your website. There are best practices that have stood the test of time but there are also a lot of misconceptions and practices that could lead to you ruining any SEO that might already be working for you.
5 Reasons To Start A Company Blog in 2018
I often get asked how to get more traffic to a website without paying for ads. Everybody wants the least amount of effort with the most immediate gain. Though I want that as well, I keep returning to blogging as a method for increasing traffic to a website. I published a new video on our YouTube channel on the topic …
5 Ways to Grow Your Online Presence in 2018
Getting noticed online is getting harder but for those who are consistent, it gets easier with time. Over the years I have had long periods of consistency followed by dry spells. I have a modest following on most of my social media channels. My goal this year is to grow my online presence by consistently producing quality content. I came …
How to Post to your Google My Business Listing
Earlier this summer Google rolled out a new feature for Google My Business Listings called Posts. This new feature allows local businesses with Google My Business Listings to post updates to their listing that will show up in the listing callout in Google Search. This not only allows you to provide more information to those searching for your business but …
Top 5 Reasons to Convert Your Facebook Profile to a Business Page
Over the years Facebook has added a lot of resources for businesses and organizations to use to market their products and services. The Facebook page of a business can be a powerful tool to market to customers and provide validity that the business exists and is legitimate. In the past, businesses would use a personal Facebook page to market because …
Top 5 Online Marketing Challenges in 2017
Marketing your business online is getting more challenging. Never before has the landscape of the online marketing platform changed so fast and so drastically. Though I am writing this article about challenges we are facing in 2017, there are even more nuanced challenges creeping up almost daily. Each individual market faces its own unique set of challenges. In this article, …
4 Ways to Improve Your Website Effectiveness
Small businesses are really starting to recognize the importance of their online presence. The many conversations I have had over the last year have shown that people now get it and understand the need for digital marketing in their business, even if they don’t fully understand it. However, it’s not just about having a website for your business. Most companies …
Why Managed WordPress Services are Important
WordPress now powers over 25% of the web. That is a huge amount of websites running WordPress. Back when WordPress was the new kid on the block, you didn’t have much to worry about. These days, WordPress websites are at a high risk of being hacked. Just how I used to use the argument that the Mac is safer than …