Why Your Marketing Tools Are Working Against Each Other (And What to Do About It)
Last week, I had a conversation with a local restaurant owner that perfectly illustrates a problem I see with almost every small business I work with. Sarah runs a successful café here in Montana, and when I asked her about her marketing setup, here’s what she told me: “Well, we use Square for payments, MailChimp […]
Why Your Website Traffic Is Declining (And What to Do About It)
If you’ve noticed your website getting fewer clicks lately, you’re not imagining things. Recent research reveals a dramatic shift in how people interact with search results, and it’s fundamentally changing the digital marketing landscape for small businesses. The Numbers Don’t Lie Multiple large-scale studies from 2025 paint a clear picture of what’s happening: Why This […]
Will AI Replace Digital Marketing Services? My Real-World Experiment
A question I get constantly from business owners is whether AI will eventually replace the services they provide. As someone who helps small businesses with digital marketing, I wonder the same thing about my own work. With tools like Claude Artifacts making it possible to build functional tools in minutes, I decided to put AI […]
5 Ways Local Service Businesses Can Use AI to Win More Customers (And Keep Them Coming Back)
After attending Search Marketing Expo Advanced earlier this month, I’ve been flooded with questions my clients about one topic: artificial intelligence. The feedback from my recap insights has been incredible, but the most common question I’m hearing is this: “How can my local business actually use AI without breaking the bank or becoming too technical?” […]
3 Website Changes That Actually Drive More Customers
Your website is often the first impression potential customers have of your business. In today’s mobile-first world, that first impression happens on a smartphone screen while someone is scrolling through search results, looking for a solution to their problem. Whether you’re a service-based business owner trying to attract local customers, an online retailer competing for […]