This video is a year old but it reminds us that good Search Engine Marketing is still possible and when done right can be sexy. As Volkswagen shows in this video. They were able to achieve pretty interesting results by using strategic SEO to get organic image placement in Google Images. Imaging what it would cost to get a full width image ad at the top of anything on Google? Volkswagen did it for free. Well, I am sure they paid a company handsomely to make this happen, but it happened without paying Google.
Search Engine Optimization is still alive and well as a tactic to get more traffic to your website. If done right, your website can rank better with out paying the expensive rates that come with paid search advertising. It takes time and patience, but the results last a lot longer than paying for ads which go away the moment you stop paying for them.
