This is a question I ask myself quite often as an online seller. Do people prefer to pay for online products and services using Paypal over entering their credit card number? Does that layer between them and their actual credit card number add peace-of-mind? I finally decided to ask my friends using a simple form I set up. Below I will insert some of my own personal experience with Paypal and include the results from the survey. There were 93 …
What Gets Your Site Ranked in Google Maps?
The Local Search Landscape continues to change but the one thing that remains the same is that we all want our local businesses to rank higher in Google Maps on desktop and mobile. Google has continued to make local search more promimant especially on our smartphones when you search for a service based on it’s category, such as “Plumbers near me.” If you know anything about basic SEO (Seach Engine Optimization), you know that there are some best practices you …
5 Steps to Get Your Content Marketing Strategy Started
Creating a content marketing strategy. Sounds daunting. Creating a strategy of any kind can be overwhelming especially if it’s around a new topic. Most online marketers will suggest that you create a content marketing strategy but many small businesses and organizations never get started because marketers want to go big right out of the gate. A good content marketing strategy is reasonable to get started and scaleable. With that said, you will get different answers from just about everybody on …
5 Facebook Marketing Trends You Should Look Into
Facebook continues to set itself apart from other online marketing methods as a cost-effective and inexpensive way to reach new customers. In this video, I discuss 5 Facebook Marketing Trends you should look into in 2018. 5 Facebook Marketing Trends You Should Look Into Facebook Live: Facebook is pushing live video. They want to keep viewers from leaving Facebook. Nothing is more engaging than live content. How can you make Live Video work for your business? Video: If you haven’t …
5 Marketing Trends to Consider in 2018
Effectively marketing your business is an ever-changing beast. Just when you get something dialed in it starts to lose its effectiveness. We are well into 2018 and there are some marketing trends that are just taking off and others that are more defined in their path. To rise above the noise, you need to stand out from your competition. In this video, I discuss 5 Marketing Trends all Small Businesses should consider looking into in 2018. 5 Marketing Trends to …
7 Ways You Are Ruining Your SEO
SEO is still a very important consideration when designing and creating content for your website. There are best practices that have stood the test of time but there are also a lot of misconceptions and practices that could lead to you ruining any SEO that might already be working for you.
5 Reasons To Start A Company Blog in 2018
I often get asked how to get more traffic to a website without paying for ads. Everybody wants the least amount of effort with the most immediate gain. Though I want that as well, I keep returning to blogging as a method for increasing traffic to a website. I published a new video on our YouTube channel on the topic of getting more traffic to a website by starting a company blog and why this is still important in 2018. …
5 Ways to Grow Your Online Presence in 2018
Getting noticed online is getting harder but for those who are consistent, it gets easier with time. Over the years I have had long periods of consistency followed by dry spells. I have a modest following on most of my social media channels. My goal this year is to grow my online presence by consistently producing quality content. I came up with these 5 ways to Grow Your Online Presence. Grow Your Online Presence Determine Your Message: It is easy …
How to Post to your Google My Business Listing
Earlier this summer Google rolled out a new feature for Google My Business Listings called Posts. This new feature allows local businesses with Google My Business Listings to post updates to their listing that will show up in the listing callout in Google Search. This not only allows you to provide more information to those searching for your business but it also makes your listing stand out more. We have been testing this new feature with a few of our …
Top 5 Reasons to Convert Your Facebook Profile to a Business Page
Over the years Facebook has added a lot of resources for businesses and organizations to use to market their products and services. The Facebook page of a business can be a powerful tool to market to customers and provide validity that the business exists and is legitimate. In the past, businesses would use a personal Facebook page to market because they used their existing friend network they already had. Someone would start out by marketing their business on their personal …