I came across the video below and it made me laugh and smile. These days everybody wants a video on their website showcasing how great their company is. The problem is that we tend to create our message from a list of things we think other people want to see. I battle with this myself as I cast out ideas for a video to place on our own website. As a media company, you would think that we would have one of our own. The problem is that I believe our media should send the right message to those who see it. Beyond that, I think it should actually send a message and not just be full of words. This is not only our goal for our own work but what we inspire our clients to desire for their own work.
Watch and enjoy. I am sure you can think of a handful of companies who have videos like this.
