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Email List Building and Email Marketing

In Blog by Jerad Hill1 Comment

Communicating with your customers or potential customers is key in a world where there are many messages being directed at consumers, even our competitors. In this video, I discuss the importance of email list building and email marketing.

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The Importance of Responsive Website Design

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Information about your company, products and services need to be available regardless of the device someone is using to find you. Responsive website design allows your website to conform to the size of the device that is being used to view your content. Whether someone is using an iPhone or a desktop with a large screen, you want a potential customer to be able to access the information they are expecting to see easily.

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Get Started with Google Adwords

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The ROI on traditional forms of marketing is plummeting. Print, radio, tv and even word of mouth marketing is not as effective as it once was. In the video below, I discuss what Pay Per Click Advertising is and why you might use it to drive traffic to your product or website.  

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Content Marketing as a Strategy for Ranking In Search

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It is getting near impossible to rank in Google search by just having a website alone. Producing quality content to help potential customers better understand your industry, products and services can not only help you rank better in search engines but can also help set you apart as a professional on the topic.

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Turn $1700 in Facebook Video Ads into $38,000 in Business

In Blog by Jerad Hill2 Comments

Late last year Facebook announced video ads. I am sure you have noticed that video has exploded onto Facebook. By my estimates, almost 40% of posts to Facebook have to do with video. As a marketer that was frustrated with what Facebook was doing to those of us with business Facebook pages, I was excited to give video ads a try. I own and operate Hill Media Group, but I am also a photographer who has photographed a lot of …

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The Importance of Creating – Valley Hackathon 2015

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At 6pm on January 23rd, dozens of programmers converged upon downtown Turlock to take part in the first annual “Valley Hackathon.” This was my first Hackathon and I really had no idea what to expect. Some of the most talented programmers teamed up in groups of four or less to create something from nothing that they would have to display in front of judges just 24 hours later. To start with nothing and have a working piece of software within …

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5 Email Marketing Tips for Sellers

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Email is still the preferred method of contact for most people. Personally, I like to receive information from companies and brands that I know and trust. If I purchase a product, I also like to be kept up to speed with changes and updates for that product. If you sell a product, an open line of communication with your customers keeps them in your sales funnel for future purchases or upgrades. If you have not started collecting email addresses of …

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Online Marketing Jumpstart for 2015

In Blog by Jerad Hill1 Comment

I don’t know about you, but 2014 flew by. I started the year with a list of marketing campaigns and achievements that I wanted to have happen, but only a few of them saw the light of day. What I did have in 2014, was a lot of conversations with people about online marketing. Even though it is 2015, most small to medium sized businesses do not understand the value of online marketing. To them, online marketing is the internet …

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Are mobile payments right for your business?

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These days you can accept payments on just about anything. With apps like Square, GoPayment and PayAnywhere, it has never been easier to take credit card payments. Some stores have even equipped each of their staff members with mobile devices ready to accept payment. Coffee shops are using Square Register on an iPad to take coffee orders and accept payments. It’s a mobile world we live in. The other day I was getting lunch and paying by credit card. The …

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Prepare Your Business for Black Friday

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In the years past we have known the day after Thanksgiving as Black Friday. This is the day where shoppers leave the comfort of their own home before the sun rises to wait in lines with the hopes to get a discount. Over the last two years, businesses have seen less of a turn out on Black Friday due to online businesses starting discounts earlier. Black Friday has became Grey Friday, due to the diluted sales businesses are experiencing at …